Sounds familiar? Well, it's something we've all been through at some point, but it doesn't mean that you should stop. Before giving up, you need to know what you can do in order to get more traffic to your blog, as this can boost your whole business, be it local or international.
I've seen a lot of blogs, a lot of blog owners, and a lot of failures in my time. From people believing that the rules don't apply to them, to poorly formatted content that wouldn't even attract the critics. So what's the secret?
I wanna say "consistency," but in the online world, it doesn't always apply. Even though the algorithms change frequently, there are still things that remain the same. I mean, Google doesn't care if you did everything right since the last update, he cares that you used all the actual principles after all.
Anyway, let's take a look at some of the possible reasons your blog is not getting traffic.
1. Your Blog Is Not Indexed
This seems funny, but it is possible that your blog didn't get indexed. As long as you don't have access to the Google Search Console there are not many ways to check that. What you can do, though, is type in the Google search box "site:www.yourdomain.com" and see which of your URLs are indexed so far.
If you noticed problems with that, you need to connect the GSC to your website and send them manually for index. This can take anywhere from an hour to a couple of days.
2. Poor Format
This is one of the things I always get triggered about. You may not have enough HTML tags, you may have typos, or not place the commas in the right places, and that can definitely annoy people. I know it annoys me, a LOT!
What every blog owner needs to understand is the fact that the structure is not optional, and keywords can be used as H2 and H3 headers, and they will rank at some point. When I talked about how to optimize blog posts for SEO, I explained everything you need to keep in mind when it comes to structure.
3. You Don't Have A Strategy
A content strategy I mean. Before starting a blog, you need to make sure that everything you do has a purpose, that you've done your keyword research, and that you're willing to follow the data.
In case of personal blogs, this doesn't apply, as you may want to write about what you did or how you feel. In business, however, this content strategy keeps you on track. You know how to link articles together and create queries, you know what articles are meant to sell, and how to offer as much value as possible. Somewhere around here, I have an article about keyword research tips, so go and check that out too!
4. You Don't Use SEO
This is something I always cringe about, especially when I hear business owners saying that it's not worth investing in an SEO expert to do the job. SEO is what runs the internet and without it, you're pretty much invisible.
5. You Don't Offer Value
Ok, let me tell you how blogging works. People will go search for the things they need, right? They may have a question, they may want an opinion, and so on. As long as your content doesn't provide any value, it won't be found. No one cares about what your puppy did this morning, or about your newest haul. In order to sell, you need to convince an audience that you know what you're talking about.
I've been in this industry for a long time, and I can promise you that no one will ever stay and read someone's life story if it doesn't help them in one way or another. It's simple as that.
To all these, we can add the endless hours you spend looking for answers online, instead of putting those efforts into your blog. Anyway, this is basically why your blog is not getting any traffic. If you don't care enough about it, then who will?