Off-page SEO refers to everything that happens outside of your website. If on-page optimization allows us to have full control over, what happens, off-page doesn’t.
Here, we talk about authority, backlinks, general image of the website and relevance.
It’s mandatory to create an authority, whether we’re talking about blogs or business websites. Backlinks to your website generate traffic, traffic and good resources bring authority, generating more backlinks and profit.
It’s all a loop you need to get into.
1. Backlinks or Link Building
Backlinks are the core of SEO. They are the most important ranking factor, but it can be hard to actually build them.
Of course, you need to start your link building strategy even before your website is ranking on Google’s first page. With this being said, remember that your content matters a lot. You build an authority based on the information you provide and your target audience.
If you’re only writing to rank, you’re probably using a black-hat technique which surprise or not, may get you blacklisted. Your audience will be superficial and your website won’t survive long on the internet.
From my experience, most of the backlinks you create for others, eventually get back to you, but some people are very reticent when it comes to outbound links. Some believe their audience will leave for a better blog, others just think that they should be referenced first. Don't feel entitled to anything!
If that’s the case for you, think again. If you just started, you need to put your name out there somehow. Besides that, all the information you could possibly need is already on the internet somehow, so, chances are you are already researching other people’s work in order to create materials.
Referencing and quoting should always go together, as any source must be cited. No source, no authority.