You voted, and I'm answering. In today's post, I will show you step by step, how I create successful content strategies for me and my clients' blogs. It's not hard, and it's definitely something you need for your blog.
What is a content strategy? It's basically a plan, on how your blog is going to move forward. You need to have your topics, keywords, and outlines in place, and you're good to go.
Without a content strategy, it can be very difficult, because you may not know what to post, you may get overwhelmed by all the unnoted ideas and, I'm going to be completely fair here, you will fail.
Now, let's move forward and see how you can create a content strategy for your own blog!
How To Create A Content Strategy
1. Choose Your Topics
Obviously, you need to know your niche and your audience in order to do this. Choose the things you want to talk about and write them down on paper, or in a Spreadsheet. I personally prefer Spreadsheets, because all the info need to get in there and be structured.
After you have your ideas, it's time to move on to the next step.
2. Research Your Keywords
I noticed that this is where most people get stuck. Unfortunately, you can't just choose a topic and go with it. You need organic traffic, and you may not get it if you don't know what keys to rank for.
In order to do your keyword research, you need to get yourself a keyword research tool. I personally use Keywords Everywhere, which is a browser extension. It shows me everything I need to know on a simple search. I get the search value, CPC value, and of course, competition.
After you get it, you may want to play with it for a while, and see exactly how it works. It's best to choose keys with relatively small search volumes at first. For example, anything between 200 and 500 is a very good starting point. It gives you all the chances of ranking.
Something you should keep in mind is your 'Average Position' available in the Google Search Console, in the Performance tab. You can see there how your website is doing and make a decision based on that.
If the number is very big, obviously, your chances of getting organic hits are smaller. You can look at some of my keyword research tips and see what I'm talking about.
3. Write Everything Down
You will need to write your topics, along with the keywords you researched to the Spreadsheet I was talking about earlier. This way, you will know what to use when you write that article.
Some people are worried that the numbers will change by the time they write the articles, but the search volumes are calculated from the searches in the past 12 months. As long as you are not going to use this a year from now, you should be safe.
4. Outline Your Articles
At this point, this is completely optional. I personally outline every article in a Google Doc file and link it to my Spreadsheet, so when it comes to writing, everything is already there and I can just proceed with creating my blogs.
In this stage, you can also get your pictures optimized and ready to post. Remember to compress them, because large images WILL affect your loading speed and overall ranking.
And this is it. This is exactly how I prepare my content strategy, and it works amazingly.
While you're at it, you may want to start creating a posting schedule too. This is something I don't do because I hate schedules, but it doesn't mean that it won't work for you!
Ultimately, if you have any questions, you can always comment here, and don't forget to follow me on Instagram where I'm constantly present and creating useful content for your blogs!