Cutting Lead Costs by 86% with Meta Ads for a US Health Clinic

So… This happened

Cutting Lead Costs by 86% with Meta Ads for a US Health Clinic

A US-based pelvic health clinic needed to bring in more high-quality leads. Their services were well-regarded, but organic traffic alone wasn’t generating enough patient inquiries. Previous ad campaigns hadn’t delivered, as the cost per result was too high, and few leads were converting. They needed a performance-focused Meta Ads campaign to generate results in a category where trust is everything and action doesn’t come easy.

The Challenges

This wasn’t a typical e-commerce funnel. Pelvic health is a sensitive and complex medical-adjacent field. Many prospective patients are hesitant to act, even if they need help. The messaging needed to strike a careful balance: empathetic, clear, and discreet. On top of that, the client’s early ad tests had produced a cost per result of $150, with very little insight into what was (or wasn’t) working.

We weren’t just fighting ad fatigue or algorithm noise. We were solving for emotional friction, privacy concerns, and decision inertia.

The Process

We launched a full-funnel Meta Ads campaign focused on targeted reach, trust-based messaging, and lead form simplicity.

Key improvements included:

Audience refinement by gender, age, and condition-based interests
Ad copy that spoke directly to pain points, with language that was calm, clear, and actionable
Visuals that avoided clichés, so no awkward stock smiles, no sterile anatomy graphics
Facebook’s native lead forms to reduce drop-off and feel less invasive
Weekly optimization cycles and constantly iterating based on cost-per-lead and quality feedback

We also coordinated with the clinic’s front desk team to ensure leads were contacted quickly, increasing the chance of conversion while the intent was still fresh.

Here's what happened next...

Within the first months, we brought the cost per result down from $150 to $20 — an 86% reduction. Importantly, these weren’t low-quality leads. Out of every 12–14 leads, about 4–5 went on to schedule a consultation, giving the campaigns a 30–35% conversion rate from form to appointment.

The campaign created a reliable acquisition engine that the clinic continues to use and build on, helping them grow sustainably, even in a category where action is often delayed.

Key outcomes

Reduced cost per result by 86% (from $150 → $20)
Generated 4–5 scheduled consultations per 12–14 leads
Messaging crafted for a sensitive, hard-to-convert audience
Native lead forms improved user trust and conversion rate
Created a scalable system now used for ongoing acquisition

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