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So… This happened
A Switzerland-based supplement brand approached me at a critical stage. They had a powerful product, a clear sense of their premium market positioning, and a story rooted in Swiss scientific excellence. What they lacked was a brand identity that brought all of that together. They needed more than just a logo, though. They needed a full visual and conceptual foundation that would resonate with modern, wellness-driven consumers and hold its own in a saturated health market.
The brand was entering a space where “clean” and “clinical” design dominated — but they didn’t want to be sterile. They wanted to balance science and luxury, heritage and modernity. The product itself blended clinical efficacy with holistic, layered benefits, and the branding had to reflect that clarity without feeling cold.
I needed to create a logo, visual system, and color strategy that could communicate:
Swiss origin and quality
Trust and scientific precision
Premium positioning with natural calm
I explored several visual directions before landing on a mark that elegantly combined multiple brand pillars:
Mountains evoked the purity and resilience of the Swiss Alps, grounding the brand in its geographic and cultural heritage
The Swiss Cross served as a subtle but powerful signal of clinical trust and scientific credibility
Horizontal Lines below the mountains introduced the idea of balance, calm energy, and layered wellness benefits, tying into the product’s holistic formulation
Finally, I used a bronze gradient on black for packaging — a modern, luxurious treatment that elevated the brand visually while maintaining simplicity and restraint
The logomark itself is clean and scalable, ideal for digital, print, and product packaging — instantly recognizable, with symbolic depth for those who look closer.
The new brand identity gave the client exactly what they needed: a system that looked premium, felt trustworthy, and told a deeper story. It bridged clinical and emotional, heritage and innovation, and created a strong visual signature for launch. The logo now anchors all touchpoints, from packaging to digital assets, with clarity and confidence.
A logo that blends Swiss heritage, scientific trust, and wellness symbolism
Visual system built for scale: packaging, digital, social, and print
Luxury positioning through color and typography
Clear visual differentiation in a competitive supplement market
Strong emotional resonance with the brand’s “refined but rooted” story
Meet Your New Marketing Co-Pilot
With ten years of marketing experience across ten industries and four continents, I know what it takes to make a business grow. As your strategic growth partner, I’m all about diving into your world, lining up your marketing efforts, and making sure they hit the mark. Whether I’m leading your team as a fractional head of marketing or coordinating with your marketing agencies to keep things smooth and powerful, I’m here to make sure we see real results.
Here’s how we do it: We’ll figure out what your market wants, craft a strategy that’s just right, and nail the execution. I’m not just here to give advice—I’m here to work right alongside you, making sure every marketing move is smart, strategic, and successful. Let’s take on the digital marketing world together and turn your business into a leader in its field.
Designed by me. Get in touch. | As seen on DesignRush.