Redesigning a Global EOR Website for Modern Impact

So… This happened

Redesigning a Global EOR Website for Modern Impact

An international Employer of Record (EOR) based in Italy approached me with a challenge: their website no longer reflected who they were. As a growing player in the global hiring space, they needed a digital presence that could communicate trust, clarity, and scale to a worldwide audience.

The Challenges

The existing website was dated, both visually and technically. It was slow to load, difficult to navigate, and cluttered with outdated content and visuals. It didn’t reflect the professionalism of the services they offered, nor did it resonate with their increasingly international client base. The company was expanding rapidly, and the website had become a weak point in their outreach and conversion efforts.

At the core, they needed a platform that could match their ambition: clean, fast, and adaptable. Something that could serve as both a lead generation tool and a credibility builder in a competitive industry.

The Process

I began with a full audit of the old site, mapping out what needed to stay, what needed to go, and what wasn’t working at all. Then, I restructured the site architecture to reflect how their services were actually delivered across different countries and client types.

From there, I rebuilt the website using WordPress and Elementor, which gave me full design freedom while ensuring the client could make easy updates down the line. The design was reimagined from scratch, with a modern, minimalist visual language, clear copy, and a responsive layout that worked seamlessly across devices.

We also refined their messaging to reflect the brand’s expanding global identity: less regional jargon, more universal clarity. And where appropriate, we introduced visuals to give the site personality without slowing it down.

Here's what happened next...

The transformation was immediate. The new site feels modern, clean, and focused, exactly what the brand needed to support its next stage of growth. Performance improved significantly, especially on mobile, and the updated structure helped users better understand what the company does and where it operates.

More importantly, the team finally had a digital presence that matched the quality of their work.

Key outcomes

3x faster loading time across devices
Fully responsive and mobile-optimized design
Clearer site structure for global visitors
Streamlined messaging aligned with international growth
Built with WordPress + Elementor for easy internal updates
Visual transformation reflecting a modern, professional brand
Improved UX and navigation flow
Stronger credibility with enterprise-level clients

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Meet Your New Marketing Co-Pilot

With ten years of marketing experience across ten industries and four continents, I know what it takes to make a business grow. As your strategic growth partner, I’m all about diving into your world, lining up your marketing efforts, and making sure they hit the mark. Whether I’m leading your team as a fractional head of marketing or coordinating with your marketing agencies to keep things smooth and powerful, I’m here to make sure we see real results.

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